12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project concept can considerably improve a brand’s beauty in the skill market. And the bright side is that it doesn’t always require a crazy budget plan!

Now is the time to inject some imagination and fun into your recruitment projects and shock those boring, tired recruitment tactics that normally start with publishing on task boards (boring).

When your talent team begins creating original, appealing project concepts that connect into and strengthen your total recruitment method, you’ll rapidly find how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are all about developing enjoyable and interesting methods to draw in great candidates to your brand and make a larger effect on applicants.

Examples include recruitment via a dating app, using a mysterious code to split, hosting meet-ups, or enlisting the aid of an immersive virtual tour.

– You can develop innovative concepts for your recruitment campaign by evaluating the issues your skill group has now, researching how other companies hook applicants, or brainstorming brand-new ideas with your group.

– Three examples of companies thinking outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 design automobile that interviews its own technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After releasing your campaign, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to simplify and automate your hiring procedure.

What is an innovative recruitment project?

Recruiters or talent acquisition groups that use original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, employment or video material, link straight with the hearts and minds of their target audience.

How do you know if your company is using imaginative concepts in your technique?

Well, has the skill group been using the very same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, employment by following the exact same standard tactics that everybody else utilizes, employment there’s no other way your brand name will stand apart in the crowd.

When companies engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to bring in the competent individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do business think about creative recruitment projects?

It’s not too complicated. Let’s walk through the actions for producing successful, initial recruitment marketing.

Step 1: Identify your group’s most significant blockers in getting leading skill.

Step 2: Next, brainstorm concepts or methods to overcome those obstacles. Here are some tips:

– Get inspiration from other business already considering of the box.
– Put yourself in the shoes of your target market and believe of methods to communicate with them in a style and tone that will interest them, such as an animated video.
– Connect to colleagues to gather concepts from a varied group.
– Consider what your business values extremely in its existing staff members.

Step 3: Bring all your concepts together and produce your recruitment project technique, including the channels you’ll use to publish it, such as social networks and your professions website.

Step 4: employment Review your campaign expense and ensure you have the budget you require, or adjust your strategy appropriately (keeping in the good stuff your target audience likes).

Step 5: Launch your project and hope your job advert and other campaign components get prevalent nationwide, worldwide, (and even viral!) attention.

Do we need to outsource customized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every aspect of an imaginative project in-house. In that case, you might need to contract out specific parts to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew stole your cellphone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the fun things.

To assist you win on this new course, we have actually pulled together some truly ingenious recruiting ideas below. Companies that came up with some original or innovative attention grabbers to draw in fantastic prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations are in need of a recruitment procedure transformation. Especially if they wish to attract young, competent prospects (and the company’s company brand name is as interesting them as a 1970s movie).

The following business (most of which you have actually likely heard of) likewise required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for white-collar work environments.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most initial project idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the program’s season ending. It might not have included at any big international advertising celebration, however it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for employment hazardous professions like the army is ending up being more hard.
Recruitment strategy: Using pop-culture references to bring in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct due to the fact that it utilizes the concepts of excellent advertising or copywriting by attracting what is very important to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely undervalued and is likewise experiencing a fast boost in demand post-pandemic.
method: Using emotional and aspirational messaging to draw in individuals whose values line up with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is generally incredibly under-appreciated certainly requires some additional innovative juice. Home Instead chose to utilize the services of a professional firm for this campaign to revitalize their brand name and hook exactly the right kind of individuals.

The company produced exceptionally emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t assist but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a tough task.
Recruitment technique: Using a major technology trend to join the conversation and enhance their awareness in the tech talent circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a really original campaign run by the Swedish furnishings maker IKEA. To attract skill that believes out of the box, they welcomed prospective candidates for employment an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work candidates seeking to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The market has restored 6.9 million jobs given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective beginners knowledgeable about the huge array of benefits offered with a profession in hospitality and utilizes testimonials from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to attract 1,000 brand-new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who desire to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another creative recruitment campaign that the software application company, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has actually helped them fulfill their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to assist reduce working with biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment method: Targeting a very specific talent segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s thinking out of the box. After encountering a fascinating market insight that “around 78% of British parents aged 45 and over desire to handle a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific talent pool.

Filling the team shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now looking for a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned global motor program and developing the brand as an emerging center for automotive software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project technique on its head for sure! The team included AI into the vehicle’s pedestrian speech innovation and cars and truck connect system to evaluate the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified technique to engage passive prospects & using a free present.
Tactics: Skills test was advertised on social media platforms

Our sis business, employment Toggl Track, wished to work with an SEO manager and idea of a fun campaign that ‘d be a win-win scenario for all. We developed an abilities test challenge and advertised it throughout social networks, using a free t-shirt to applicants who achieved high ratings.

Reaching passive candidates while getting the word out about our brand name to other talented workers worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive company brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s massive skill acquisition project was produced by Nexus and assisted give the brand a much-needed facelift (given that the merchant may not have been leading of numerous candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to attain?

Problem: Attracting young recruits in the midst of a labor shortage.
Recruitment method: Tapping into a growing interest among young people in home restoration and crafting an engaging worth proposition to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides restoration stops working recreated as works of art, out-of-home, web, and social media content

Intending to hire some 5,000 people in a year amidst extraordinary labor lacks, Lowe’s Canada was dealing with the monumental challenge of attracting more youthful employees. Partnering with an imaginative agency, the brand developed a recruitment campaign concentrating on opportunities for growth and knowing within its network.

They have actually also found that 88% of Gen Z students want to work for companies who give them access to training and growth chances.

Training is a priority for us, so we ensure to provide extensive training to everyone who joins our teams. Operating in among our stores is a great chance for people to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name launched a campaign and exhibit that develops on the desire to find out by showing compelling examples of remodelling failures that youths can prevent by working and discovering at one of the brand’s stores. Each of the exhibitions had a QR code for applying straight for the different employment opportunities.

Considering your next initial recruitment campaign strategy?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach candidates.

Whatever the function, from grabbing up the very best engineers to roping on the planet’s greatest salespersons, your recruitment marketing efforts make sure to hit their hearts and minds if you use your creativity!

One simple way to include sparkle to your next recruitment project while making it enjoyable and engaging for you and possible applicants is to begin with skills tests. And, no, you do not need to produce tests from scratch. Our test library is brimming with role-specific concerns established by the experts.

Bid farewell to unsuitable candidates and the hours squandered screening CVs. Create a free Toggl Hire account today to see just how simple, fun, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing groups. She works at Toggl Hire and composes about how businesses can recruit really excellent people.