12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can substantially improve a brand name’s appearance in the talent market. And the excellent news is that it doesn’t always require an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shake up those dull, overused recruitment tactics that generally start with publishing on job boards (boring).

When your skill team begins creating initial, interesting project ideas that tie into and enhance your total recruitment technique, you’ll rapidly find how to bring in the finest and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and appealing ways to bring in excellent candidates to your brand name and make a bigger effect on applicants.

Examples consist of recruitment via a dating app, using a mysterious code to split, hosting meet-ups, or getting the help of an immersive virtual tour.

– You can develop creative concepts for your recruitment project by evaluating the problems your talent team has now, job investigating how other companies hook candidates, or conceptualizing new concepts with your group.

– Three examples of companies thinking outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own specialists, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so check out on).

– After releasing your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test templates to simplify and automate your hiring procedure.

What is an imaginative recruitment campaign?

Recruiters or skill acquisition teams that utilize original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, job link directly with the hearts and minds of their target market.

How do you know if your organization is utilizing imaginative concepts in your technique?

Well, has the skill group been utilizing the very same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same conventional methods that everyone else uses, there’s no method your brand will stand apart in the crowd.

When companies connect with candidates in a thoughtful, impactful way with their recruitment marketing, they’re more likely to attract the certified people they’re searching for. Now, here’s how your team can begin doing things differently.

How do business consider imaginative recruitment campaigns?

It’s not too complicated. Let’s walk through the actions for job developing successful, initial recruitment marketing.

Step 1: Identify your group’s greatest blockers in acquiring leading talent.

Step 2: Next, brainstorm ideas or techniques to get rid of those obstacles. Here are some pointers:

– Get inspiration from other business already believing out of the box.
– Put yourself in the shoes of your target market and believe of ways to interact with them in a design and tone that will appeal to them, such as an animated video.
– Connect to coworkers to gather ideas from a varied group.
– Consider what your business values extremely in its existing workers.

Step 3: Bring all your ideas together and create your recruitment campaign strategy, consisting of the channels you’ll use to release it, such as social networks and your careers website.

Step 4: Review your project cost and ensure you have the spending plan you need, or change your plan accordingly (keeping in the great things your target market likes).

Step 5: Launch your project and hope your job advert and other campaign elements get extensive nationwide, global, (or even viral!) attention.

Do we need to outsource specialized elements of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to manage every aspect of a creative job in-house. In that case, you may need to contract out specific elements to an agency, such as:

– Designing social networks or other digital advertisements
– Creating a video (that does not look like your nephew took your smart phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun things.

To help you win on this new course, we’ve gathered some really innovative recruiting ideas listed below. Companies that developed some original or grabbers to draw in excellent prospects.

12 imaginative and inspiring recruiting project examples

Let’s face it, numerous companies require a recruitment process remodeling. Especially if they desire to bring in young, competent prospects (and the business’s employer brand name is as appealing to them as a 1970s film).

The following business (the majority of which you have actually most likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and job they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior staff for white-collar offices.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, job social media, ads, referrals.
Their most original project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have featured at any big worldwide advertising festival, but it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is ending up being harder.
Recruitment strategy: Using pop-culture referrals to draw in a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is special due to the fact that it uses the principles of excellent marketing or copywriting by appealing to what is necessary to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly undervalued and is likewise experiencing a rapid boost in demand post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to attract people whose values align with the business’s purpose.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is normally very under-appreciated definitely needs some additional imaginative juice. Home Instead chose to employ the services of an expert agency for job this campaign to refresh their brand name and hook exactly the best sort of individuals.

The firm developed very emotive recruiting videos for this specific niche industry, which 100% hit the mark with their “can’t assist however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a tough job.
Recruitment technique: Using a significant technology trend to sign up with the discussion and boost their awareness in the tech talent circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a truly original project run by the Swedish furnishings manufacturer IKEA. To draw in talent that considers of package, they welcomed prospective candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work prospects looking to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display screen ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The industry has actually regained 6.9 million tasks since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers familiar with the vast array of advantages available with a profession in hospitality and uses testimonials from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: job Hiring at scale, which, in this case, suggested trying to attract 1,000 new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another creative recruitment project that the software application company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique concept lined up well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has actually assisted them satisfy their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender diversity.
Recruitment technique: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help lower employing biases by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment method: Targeting a very specific skill section – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another project that’s considering of the box. After encountering a fascinating market insight that “around 78% of British parents aged 45 and over desire to take on a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the team scarcities with candidates who are over 45, whose kids have finally flown the nest, and who are now searching for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished worldwide motor show and developing the brand as an emerging center for vehicle software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The group integrated AI into the cars and truck’s pedestrian speech innovation and car link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an innovative, gamified approach to engage passive candidates & offering a complimentary present.
Tactics: Skills test was promoted on social media platforms

Our sister company, Toggl Track, wished to work with an SEO manager and idea of an enjoyable project that ‘d be a win-win situation for all. We created a skills test difficulty and marketed it throughout social media, offering a free tee shirt to candidates who accomplished high ratings.

Reaching passive candidates while spreading the word about our brand name to other gifted workers worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s enormous talent acquisition campaign was created by Nexus and assisted provide the brand a much-needed facelift (because the retailer might not have been leading of many candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to achieve?

Problem: Attracting young recruits in the middle of a labor lack.
Recruitment strategy: Taking advantage of a growing interest among young people in home remodelling and crafting an engaging value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides remodelling fails recreated as artworks, out-of-home, web, and social networks material

Intending to hire some 5,000 people in a year amidst remarkable labor shortages, Lowe’s Canada was dealing with the monumental obstacle of bring in more youthful workers. Partnering with an imaginative company, the brand devised a recruitment project focusing on opportunities for development and knowing within its network.

They have also found that 88% of Gen Z students wish to work for employers who provide access to training and development opportunities.

Training is a priority for us, so we make sure to offer detailed training to everybody who joins our groups. Working in among our stores is a great chance for people to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand name released a project and exhibit that develops on the desire to discover by showing compelling examples of remodelling failures that youths can prevent by working and finding out at one of the brand’s shops. Each of the exhibitions had a QR code for using directly for the numerous open positions.

Considering your next initial recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those innovative business to approach candidates.

Whatever the function, from getting up the finest engineers to roping in the world’s biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you utilize your imagination!

One simple way to include sparkle to your next recruitment campaign while making it fun and engaging for you and prospective candidates is to begin with skills tests. And, no, you do not need to create tests from scratch. Our test library is teeming with role-specific concerns developed by the experts.

Say bye-bye to unsuitable prospects and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see simply how simple, enjoyable, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and building marketing groups. She operates at Toggl Hire and discusses how businesses can hire truly great people.